In my spare time I have been reading about Search Engine Optimization. Webmasters spend a lot of time and effort making sure that their sites get good placement in the search engine results and like to try to reverse engineer and try to figure out what types of "backlinks" Grandma Google might weigh more heavily than others. Then there is the subtle dance that goes around with link exchanges, which have a spectrum all the way from simple you scratch my back and I'll scratch yours to good ole' commercial enterprises which have sprung up around this fertile ground. Wherever you have a "commodity" with a value, a marketplace will follow. Did you know you can even buy links!
One company, EduTextLink even specializes in .edu domain link building. According to their marketing information they are "Edu domain experts" and "have
figured out how to redirect the power of edu domains and push this
authority directly to your clients’ web sites."
Now, one important thing to remember is that Google, and the other search engines are not going to publish what criteria they use to weigh the importance and quality of links. Their algorythms are their "special sauce" and they are not telling us the recipe.
So while I have read a lot about the magical tips of SEO, I read them with a big old grain of salt. I can only believe that the best way to get traffic to a site must be to keep on writing quality content that is interesting to your target readership. This little website doesn't get a huge amount of traffic yet, but I have had some success with some posts, most notably my Top 10 Sci Fi Comedies list. I am going to keep plugging away at it, with my "tending the garden" mentality, until either I "take over the world" or else get tired of it.
