The lure of Asian authenticity is part of the appeal. Some American consumers believe sriracha (properly pronounced SIR-rotch-ah) to be a Thai sauce. Others think it is Vietnamese. The truth is that sriracha, as manufactured by Huy Fong Foods, may be best understood as an American sauce, a polyglot purée with roots in different places and peoples.
If you've always wondered exactly where that ubiquitous hot sauce comes from, read this article. I thought it was Vietnamese and it sort of is, but it's really an American sauce invented by an immigrant. Folks, this is what makes America great.